Venez à ma rencontre, dans mon atelier et dans mon quartier, en cliquant sur la vidéo. Patsy, la Fée du Mile End.
The story I’m about to tell you is somewhat of a fairytale. It’s the story of how I became the Mile End Fairy. It all started at Christmas, in 2012. I was wanting to do yet another project to survive the Christmas madness but had no money. Thus came the challenge of designing an experience solely based on what I found in my studio. I orchestrated The Little Match Girl on Waverly, based on the famous short story.
Basically, I cut up the original story into 25 pieces and printed each piece on acetate (which I had!). I stitched the printed acetates to green paper, inserted them into 25 envelopes (I was a wedding invitation designer for almost 15 years so had a ton leftover) and delivered each piece in a mailbox, one day at a time, from the 1st of December to the 25th, much like an Advent Calendar.
The envelope also included a letter which explained this gift and simply asked the residents to exhibit the page on their front door, this way the story could be followed by all, one page at a time. Each page indicated the address of the preceding and following one.
When I started imagining this project, I was obsessed by the idea of creating MAGIC at Christmas, not knowing if it was still possible. I also wondered if, in a time when the spectacular is defined by video projections, a no-tech project like this one, could still be of interest. Most importantly, I had no idea if people would participate.
When I went to deliver my second envelope on December 2nd, the first page was proudly hanging on its front door. I was ecstatic! This went on for 25 days. And somewhere along the way, I ended up on the front page of a very important french newspaper. That day, I decided to dedicate an entire year of my life to my neighbourhood. One full year to transform commercial holidays into magical moments.
A year and a half and six projects later, the magic continues.